Socialite Olivia Palermo, dancer Julianne Hough, and the influencer often known as “Pookie” are three vastly totally different girls with one factor in frequent—their love for Tommy Hilfiger. The beloved Los Angeles–born label was began by former J Model founder Jeff Rudes and is now creatively directed by his niece Tara Rudes Dann.

For Tommy Hilfiger’s huge return to the Massive Apple, Rudes thought it was solely becoming that the spring 2025 presentation was hosted on the iconic Plaza resort. It’s a well-recognized area for vogue present attendees: Sarah Staudinger’s celebrity-packed spring 2025 present and Christian Siriano’s most up-to-date fall assortment debuted within the grand ballroom area. However for Tommy Hilfiger, they needed to make their exhibiting a bit extra informal. Slightly than a catwalk arrange within the heart of the ballroom, fashions adorned in matching wigs had been positioned as in the event that they had been a part of a model show at one of many model’s personal shops. The low-key atmosphere gave Rudes and Dann time to mingle with their visitors, lots of whom belong to the influencer neighborhood and are devoted supporters of the label.

Dann can solely credit score Tommy Hilfiger’s broad attain throughout prospects to elucidate the model’s capability to design outfits for each event. “It’s actually about making a wardrobe for our girl that may take from her the minute she wakes as much as the minute she falls asleep,” says Dann. “It’s concerning the wardrobe being her way of life. Our girl is doing a whole lot of actions, going to many locations, and can all the time have a motive to put on our swimsuits, matching units, and tailoring.” The spring assortment did simply that with every of the fashions adorned in a vastly totally different look meant for a distinct event: from a sequined teal midi-dress excellent for dancing the night time away to a grey plaid shirt and pants set to take you to the workplace the next day.

And whereas the corporate’s denim will be the most recognizable a part of its id because of the household background at J Model, the Rudes need you to know that they’re greater than only a denims model. “We’re elevated up to date,” says Rudes. His niece echoed the sentiment: “It’s about way of life. We do every little thing from sneakers to outerwear to blazers, attire to swim, and even belts.” However for denim fans, there’s no want to fret, even because the model expands to new and international territories. The denims nonetheless keep the identical high quality you bear in mind, however are even higher now because of modern-day know-how. As they each say, “Good genes run within the household.”